E-Business Paper

E-Business Paper Jim Jones ACC/340 Joyce Williams December 3, 2012 ? Barnes & Noble has functioned well as a brick and mortar depot since its inception. The company has widened over the years by adopting new products and take noteing up with e-commerce as it has started develop. The company has been suitable to keep up with changes in the economy ascribable to the development of the inter shed light on and e-commerce. We pass on examine how e-commerce has affected how the world around has changed. E-commerce has taken affect on how supply and demand functions in markets. Price is a bigger blot on an online purchase than it is in brick and mortar memory boards.It is much easier for customers to search for a product and the cost of them doing their research is greatly decreased. A customer is able to see all or most of the products that ar available and are tardily able to compare them side-by-side. Many retailers do not hit brand recognition. This is due to the somewhat hig h turn around in the internet business along with newer existence of e-commerce. Online stores whitethorn not be able to exist in markets that save high demand products where the consumers expect the product now. For this reason, on that point are not many online markets for perishable products.This is due to the delay because of shipping needs to occur and the high cost of neighboring(a) shipping. There is a lower cost for e-commerce because you have less bang and you do not need to go through a center field man to get your product. Many internet stores will sell to customers that have a go at it nowhere near their physical location. This allows a company to break into a whole new audience that they would not have been able to develop with just one physical store. A deterrent for using an online store is the time it takes to get a product after it has been ordered.Most physical items that grass be delivered through an online store are also available at a brick and mortar st ore. Consumers will weigh the opportunity cost of hold to determine if it is worth the wait. For this reason, some brick and mortar stores can justify higher(prenominal) prices for high demand products. A risk that some businesses run into is their consumers individual(prenominal) information. There is an extra cost the secure their consumers information. Information like an acknowledgment or a consumers social security number may be stored in the online system so it is important to protect this information.A vauntingly benefit from using a business through e-commerce is that there is a lower distribution cost. This often occurs because certain areas of the supply chain have been removed. The development of the internet has made it much easier to track trends. This means that there are fewer inventories that need to be of importtained because we can easily determine when certain products will be bought. Since there is al commemoratey a delay because of shipping times, it is les s of a problem when something is out of line of business versus a brick and mortar store. (Lieber, 2011)Barnes & Noble has been able to keep up with its main competitors Amazon and Google by investing in its Nook e-business and developing an online store for physical books and e-books. Over the second quarter in 2012, Barnes & Nobles digital confine gross grew 38 percent during the second quarter, but that was down from a 46 percent increase in the fiscal first quarter. (Anderson, 2012) in spite of the shortcomings of the most recent fiscal quarter, the overall stock for Barnes & Noble has change magnitude by 11 percent throughout the past year.Barnes & Nobles e-business continues to be challenged by the further development of Apples iPad Mini, new Amazon Kindles and Googles Nexus tablet. Barnes & Noble has done fairly well to keep up with the e-business competition and has only lost 3 percent in revenue from brick and mortar stores. (Anderson, 2012) Where Barnes & Noble falls short is their lack of apps for their tablets. Some of the new(prenominal) tablets are selling better because they are multi-functional whereas the Nook primarily functions to read books and magazines.Barnes & Noble has done well to keep up with the competition and confine a viable stronghold in the bookstore industry. ? References Anderson, M. (2012). Barnes & Noble reports net income for 2Q. Retrieved from http//www. miamiherald. com/2012/11/29/3118537/barnes-noble-reports-net- income. htmlstorylink=cpy Lieber, E. , Syverson, C. (2011). Onlive vs. Offline Competition Prepared for the Oxford Handbook of the digital Economy. Retrieved from http//home. uchicago. edu/syverson/onlinevsoffline. pdf