Blue Ocean Strategy Strategy Simulation Analysis

muddied Ocean Strategy Strategy Simulation analytic thinkingBackgroundThe below chart shows the characteristics of Resheps unconsecrated ocean overlap Blue box, lavishlylighted in Yellow. The product was considerably different from the endureing products in the market, just now payable to concerns with the team budget the changes were kept austere to save on the project appeals. Only one path (3) was targeted. The price of the product was amend lots high than the Red box as the product blue box was very superior to it in a number of ways, close to of the features that the blue box continued from the red round products were very like to Shiny station and Purple player levels and hence the price was felt justifiable.Year 2012The above charts clearly show that the scheme of our targeting was working habituated that the taste that we received in the 36+ age root was the highest this was the group that was primarily targeted by path 3 that we had elect while open up the product in the market. The concern, establish on the feedback received however were the future(a)(a)The Product could have received support from a wider majority had we chosen to add a few more than features to the product.The price of the product mogul be too high unconstipated for the features that had been provided.Some of the features were below or above the expectations of the market and hence pauperizationed adjustment in their levels. base on this feedback we clear-cut to change the product specifications in the manner shown belowHighAverageThe feature controller sophistication was visitd audio frequency sophistication was increasedRechargeable batteries was reducedAbility to control sport habits was increasedAnd Exer-gaming was introducedThe features were reduced or removed to keep the overall cost of production in control.The greatest challenge that the blue ocean strategy simulation offered was that the simulation did not provide any intelligence as to what ex act level the consumer wanted for a particular feature it had to be derived from the analysis of the visual exploration brief.Result 2012The analysis of our team in the second round was correct but we again put in indisputable discrepancies, such asThe pricing was still run aground to be higher than expected for the blue boxthe features which were to be reduced were not found to be reduced to the appropriate levelsAlso the production plan was found to be reduce than the demandYear 2013Keeping these in mental capacity we considered our product to be largely successful, so for expanding the market we tried a strategy which was a little different from the one recommended by the feedback messages or else of just decreasing prices we decided to increase some features and reduce the prices whole a little bit.This was done to get the maximum possible strand from the market by getting more consumers to buy.The prices were not reduced much but due to concerns regarding the EBITThe pro duction level was increased to 1000 units expecting a increase in gross revenue due to enhancement in product featuresResult 2013The product features were accepted by the market but the sales slacked, this may have been due to the followingThe market did not need the feature that we added to the productNew products were introduced by the competitorsChart below shows the proportional analysis of the competitors and our blue ocean strategy (Next page). Through product features and consumer preferences. conclusionClearly from the product specifications we buttocks conclude that the Blue box was the approximately superior product but the consumer showed a very high preference for the product blue compact, which due to lower prices of the product. This was also the major feedback. ground on this on the next round more features were added to attract more consumer and remaining different from the competitor even when as blue pack further reduced prices (as our company was facing profit ability problems ), we could not lower the prices as we wanted to keep the losses at a token(prenominal). erudition from Blue ocean strategy simulationTo attract Non- nodes it is most measurable to give them a price discountThe price discount go out not be successful, unless the product is radi distinguishy different from the category, as non-customers argon those who have not been satisfied by the category as a wholeTo reduce prices it is important to eliminate all the extraneous features.To reduce prices it is important to reduce all the unimportant features.Implementation of blue ocean strategy in Mobile advertisement industryThe nimble advertising industry is still very nascent in India, but already there are challenges regarding the bombardment of exploiter with advertising messages. The biggest challenge that the advertisers verbal expression is that an average mobile substance abuser is receiving so many messages every solar day that it is difficult to stand out.Feat ures currently AvailableThe services that a mobile advertising agency in India provides are the followingSMS Blast to user informationbase self-contained on the bases of profession and educationSMS blast to opt-in user data baseMMS blastBanner ads on mobile WapsiteClick to call advertisementsBluetooth based advertisingThe biggest share of these is taken but by the SMS blasts collected in the bases of education and occupation databases.A blue ocean initiative in such a scenario would beDescription of Introduced feature billet based kiosksBluetooth based advertising has still not been adopted in India as single brands are very cautious of the costs regard in the functions, but a viable model can be for a mobile agency to set up kiosks on side such as malls with large footfalls.The booth leave alone have a physical presence to attract the people to itOnce the mobile user comes close to the kiosk they can be requested to switch on the Bluetooth to receive attractive discounts and applicationsThis model can then be sell to the advertisers as a way to start a confabulation with their customerThe processThe advantages of this model would beThe Individual retailer which currently does not use Mobile as a medium for marketing entrust start doing so, thus creating the blue ocean.The ads would be the most recent conversation with the consumerThe cost would be low as the advertiser result only pay for the number of applications/discounts disbursedThe clutter/competition forget be irrelevant as the consumer will opt in to receive these messages.The kiosk can also be used as a Out of mansion mediaAssignment 2Blue ocean strategy for Sports honorary societyThe sports academies that exist today demand extraordinary commitment from their assimilators. At a very young age the students are required to make a high level of commitment towards sports. The concept i am proposing involves the setting up of an academy which has the all the facilities that any academy of in ternational standards provide to its students improver the aides the child in his education also.This blue ocean will be somewhere between the operations of a typical sports academy and a typical K-12 educational origination. A similar example would be the cirque du soleil quoted in the Blue ocean strategy text book. The Cirque du soleil created a blue ocean by incorporating the features of a theatre proceeding in its circus performance.The K-12 education sector has to seen tremendous growth in the past decade with the maturity coming in the established players in the market such as Educomp and entrance of traditional Educational establishment such as Manipal and DPS. The K-12 education model comprises of all establishments that have a uniform model across multiple branches and necessarily conduct classes start from kindergarten to 12th standard.The establishments operating currently in the K-12 education sector full now are offering the following characteristics in their offe ringsStandardised tuitions, based on well defined curriculumDigitised classroomsTransport from and to homesScience and mathematics labsCanteen or other food serviceLibrarySports stemFacilities for hobby tuitionRegular feedback sessions with the parentsMentor mentee programPersonality development programCommunication skills development programsCareer counsellingPreparation for belligerent examsA sports academy provides the following facilities to its studentsSpecialised infrastructure for various sports sea captain coaching for all the relevant sportsMentor mentee programGuidance on career in sportsPlatform and certification to start competing in events aesculapian facilitiesResidential campusesFitness gentilityThis establishment can be called a talent development academy. This is based on the fact the gradually even in India the focus of parents who are the decision maker in graphic symbol of K-12 education is shifting towards over all development of the child quite than just getting the educational degree, but they often end up not taking up sports as a career due to the immense risk involved. The academy will reduce this risk by providing its students with educational facilities as well on the campus itself.This may be achieved by collaborating with some of the operators in the education sector to provide the sports academy students with nice classroom facilities on or near campus.The activities of the academy and attached educational establishment will be coordinated to allow students to manage the 2 adequatelyThe academy will coordinate with the school in the following mannerThe student will be required to qualify the minimum criterion for classroom educationThe school will accommodate the requirements of the sports training schedulePersonal database on the performance of each student will be maintained to monitor both academic and sports performance of the studentAcademics will be handled only during a stipulated time frameThe classes will be sche duled according to the extra- curricular activity that the group of children has decided to pursueThe focus of the academy will be to develop super professional sports persons from among its studentsThe resultNon-users those students who had talent but could not pursue their interestingness due to the inability to handle both education and sports will draw users.