Bass Pro Shops

posit a S. W. O. T. analysis for low-pitched master bewrays. What types of strategies do you recommend found on your analysis? Strengths (companys internal factors from resources and capabilities)- cryptic professional Shops buzz off a competitive advantage, which in the text is defined as a firm has a marketing mix that the target market sees as better than a competitors mix (Perreault et al, 2011 p. 47). The way that abstruse professional person Shops has this competitive advantage is that its stack aways allow become a touring car attraction making clients want to go into their stores to mystify the unique purlieu that incorporates attractions and learning opportunities.In addition, low Pro Shops have gained recognition for their outstanding customer service. The people that they employ have been trained and have the expertise in the departments that they atomic number 18 assigned to. bass Pro Shops is different from crude(prenominal) competitors because it offe rs educational workshops on hobbies and debauched activities. Addition each(prenominal)y, Bass Pro Shops are much larger than traditional outdoor outfitters, which spare them to offer a broader range of archive and merchandise.By allowing the customer to use an indoor fishing pond or the shooting range to try out certain returns before making a decision, Bass Pro Shops chiffonier eliminate the tension called dissonance that legion(predicate) shoppers feel after making a purchase (p. 164). Weaknesses (companys resources and capabilities)- Bass Pro Shop could verbalism weaknesses if they are unable to hire the experient people with the great customer service that they require. Sometimes it could be dangerous to find both qualities in a person.If they are unable to fold up customer service representatives with the high level of experience they desire, they could overcome this hassle through a structured training program. The crude(prenominal) problem they could showcase is high prices. Because they are a higher quality store with a larger and higher-paid staff, their prices are obviously going to be higher than other similar sporting good stores. Customers knowing beforehand of the higher prices expertness avoid a chew up to a Bass Pro Shop altogether to avoid purchasing over-priced merchandise.In addition, an experienced shopper may know precisely what they need for their activity of choice and may realize that the item can be purchased at a common retail store such(prenominal) as Dicks Sporting Goods, Gander Mountain, or even Wal-Mart. Lastly, with the store being as large as it is, some shoppers may visible horizon it as a burden to pick up just a few things because they dont want to spend all daylight in the store. Customers may find it easier to go to a local sporting good store to purchase sporting goods rather than travel to Bass Pro Shop and make a whole day event.Bass Pro can overcome this by advertising its online store as a conveni ence to customers. Opportunities (emerge from external environment, customers and competitors) The opportunities that Bass Pro Shop has include acquire the customers in the door because they are considered a family-friendly tourist attraction. Bass Pro Shops have activities, themed restaurants, and entertainment, which can provide something that will appeal to each portion of a family.The money that they aim into their stores to make them different from others makes them more(prenominal) inviting to customers. It would be important for Bass Pro Shops to advertise in a great distance from the store to try and reach out to travelers that power stop by the store on a road trip. Bass Pro Shops offer the education experience as well as the shopping experience may help a customer to set to visit their store instead of the competitors because its a one-stop shop.Lastly, having skilled and highly-trained employees to assist the customers allows for new products to reach the attention of consumers for example, if a family enters the store with the end to purchase camp out gear, an experienced camping fancier, the employee, may recommend additional products based on his or her camping experiences, which will generate more sales. Threats (emerge from external environment, customers and competitors) A major threat for Bass Pro Shops is the economy.With the economy in a downturn it makes it a lot more difficult for people to free spending the money on things that they really do not need. And since these stores are not all over you go it causes people to travel long distances in order to visit, which means they have to spend additional money on fuel to get there. The gas prices have been increasing to amounts that have put a damper on a lot of peoples travel plans. With all of the economic problems some customers are going to go somewhere that is more local and better in their price range.In addition, Bass Pro Shops face threats from traditional and specialty spo rting stores, mass-merchandisers, and catalog and Internet-based retailers. These merchandise providers are everywhere and the 50 Bass Pro Shops that are currently in the join States and Canada can be quite a distance for the outdoor enthusiast that already knows what he or she may need. Furthermore, the consumer who enters a store with the intention to only touch and / or play with an item that he or she ultimately plans to purchase online threatens all retail stores.We would recommend that Bass Pro Shops continue to make their stores unique however, making a few smaller stores with some of the same features, lower prices, and closer to large shopping centers would allow customers to experience the environment, which may entice them to visit the larger stores. I cerebrate that since they are such a popular store people would visit the smaller stores, purchase merchandise, and take some of the classes that were offered. . Can you think of retailers in other categories that might s uccessfully emulate the format and execution of Bass Pro Shops? As the video case states, the marriage between retail and entertainment is here to stay (p. 635). Although there are not other retailers that have successfully emulated the format and execution of Bass Pro Shops, down the stairs is a list of companies that attempt to create a unique experience for the consumer. a.Build-a-Bear Workshops let kids personalize their stuffed animals. b. Mall of America is more than just a shopping mall it is also a tourist destination. The mall is on the extreme side in that it houses 520 stores, 50 restaurants, and attractions galore, including Nickelodeon Universe, the nations largest theme commonalty, and the new American Girl store. The Mall of America doesnt just have stores and restaurants like other malls it also has a large theme park and an aquarium. . Home Depot and Hobby Lobby have DIY teaching workshops. d. Macys cosmetic department and Bare Minerals stores are set up so that p roducts can be tried before they are purchased. e. IKEA stage their products as actual rooms instead of simply grouping by product f. Abercrombie and Fitch usually have a unique entrance, loud new-age music, and new hip-looking sales associates to attract its target audience